The changing era of Bollywood has also changed the ways of making a film successful. Earlier, whenever a film was released, its poster was put up on the walls of cities and villages. The film was promoted by auto rickshaws and tempos shouting through the mic. Actors like Aamir Khan used to paste posters of their films on autos. Paintings of artists were made on the building. At that time, if a film was successful, the ticket for that film was black. Films that celebrated their silver and golden jubilees were considered successful at the box office. But today the meaning of film promotion has changed.
From the production of a film to its release, now a film is promoted in different ways. The promotion starts with the poster release and after the poster release the teaser of the film is released. Sometimes these teasers are released with different names, for example, when Shah Rukh Khan released the Donkey teaser, it was named Donkey Drop 1.
No matter how many teasers or productions are released, the trailer of the film plays an important role in all these promotions for the success of the film. Because in today’s time, smart viewers can understand whether the movie is a hit or a flop by watching the trailer of the movie. Viewers think of watching a movie only after watching its trailer. Sometimes the trailer creates controversies and sometimes it has a negative impact on the film due to the coldness of the trailer. It’s rare that a movie plays despite the trailer not being good. For example, the trailer of Amitabh Bachchan and Prabhas’ film ‘Kalki 2898’ told a very complex story. Amitabh Bachchan’s character was sidelined.
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But after the release of the film, the audience not only liked Amitabh Bachchan’s character but the film was also successful at the box office. However, Brand Prabhas also has a big role in the success of this film. But barring a few films like Kalki, most films depend on the good and bad response of their trailers. This is the reason why producers carefully prepare the trailer of the film before its release so that people flock to the theaters to watch their film.
Why work hard on movie trailers?
In today’s era most of the money is spent on trailer launch events before the release of the film. On this special occasion, media from across the country are invited to Mumbai, Bollywood’s home city, with their travel and meals arranged by the film’s promotional team. The statements made by the actors and directors on the occasion of this trailer launch are also very important. Many a time in such events the joke made by the actor-director, his anger or his fear about the film’s release, his opinion about the film’s clash becomes a topic of discussion.
John threatened the media
Recently, when the trailer of ‘Ved’ was released, actor John Abraham was seen threatening the media by saying this. He said that the media should not create trouble in the release of this film by making any controversial statement or posting controversial news, otherwise it will not be good for them. Similarly, recently when the awesome trailer of ‘Kanguwa’ was released, Suriya and Bobby Deol are seen doing amazing action. At the trailer launch event, it was revealed that the shots shown during the trailer were shot in 7 countries and Hollywood experts were hired to make the action effective.
The trailer of ‘Kanguwa’ is awesome
‘kangaroo’ There is a special scene in the trailer, involving 10,000 people. After watching the powerful trailer of the film, the audience was not only impressed, but everywhere only positive things were written about the film. Now its positive effect will be seen during the release of the film. Recently, when the trailer of Akshay Kumar and Tiger Shroff’s Bade Mian Chhote Mian was released, the film received a lukewarm response from the media and the audience. Before the launch of this film, Pooja Entertainment also took some media persons on a tour to Jordan. But that tour didn’t pay off, the film flopped miserably along with the trailer.
Along with the trailer, the films also flopped.
Not only ‘Bade Mian Chhote Mian’ but when the trailer of Prabhas and Saif Ali Khan’s ‘Adipurush’ was released, the dialogues, looks and clothes of the actors of the film were seen as angry among the audience. Seeing the public anger, the makers reshot some scenes and even removed some controversial dialogues from the film. But still the film was a flop. The same happened with Salman Khan’s ‘Kisi Ka Bhai Kisi Ki Jaan’ and ‘Bharat’, their failure only revealed after watching the trailer.
Shah Rukh Khan’s new strategy
On the other hand, the trailer of Shah Rukh Khan’s film Pathan Aur Jawaan was so strong that it did not have to resort to any media event to promote it. However, some controversies arose even after watching the trailer of Pathan, which caused the makers and actors to face a lot of trouble during the film’s release. But the audience made this comeback film of Shahrukh a blockbuster hit.
When the promotion of Shah Rukh Khan’s film ‘Jawaan’ started, initially only an old song was shown in a new style and a few scenes in the preview (teaser). The trailer of the film did not reveal the story of the film at all, fearing that it might create a controversy again. While promoting this modern style, Shah Rukh Khan also gave a lesson to the film industry and that lesson was that as important as the trailer of the film is, it is important for the producers to be aware of the film, so as not to let any controversies arise and because of this the release of the film. Shouldn’t be a problem.
Woman 2 is winning hearts
Rajkumar Rao and Shraddha Kapoor’s horror comedy Stree 2, Akshay Kumar’s Khel-Khel Mein and John Abraham starrer Veda have released on the same day on 15 August 2024. The trailers of all these films were strong but the trailer of Stree 2 received the best response. Now the woman is breaking many records at the box office.
Other methods of publicity promotion during film release
When the budget of any film is decided, a huge amount is also kept for the promotion of the film, under which the actors associated with that film go to different cities to dance and sing among the crowds in malls and cinema houses. The film is also promoted through reality shows and web series. Sometimes Indian Idol, sometimes Bigg Boss sometimes dance reality shows, to attract TV viewers towards their films, these Bollywood actors are seen promoting their films by going on reality shows or TV serials.
Song launch, temple visit and love angle
Special song launches have also become an important part of the film’s promotion. On this special occasion, actors and singers associated with the film are seen promoting their film through concerts or song launch events. Not only this, before the release of the film, celebrities visit temples and mosques to offer prayers. Or these days, videos of celebrities visiting private temples are being ‘suddenly’ leaked on social media. Recently before the release of Khel Khel Mein, Akshay Kumar donated 1.21 crore rupees for the construction of Haji Ali Dargah. Apart from this, for the sake of the film’s popularity, there has been a trend of spreading false news about the affair of the hero-heroine of the film for years. For example, during the sequel of ‘Love Aaj Kal’, the news of Sara Ali Khan and Kartik Aryan’s affair spread. This means that from the time the film is released until it becomes a hit, everyone from the producers to the actors do everything possible to make the film a success. But in the end only those movies that are really well made become hits.
