ITC Sunfeast has always been famous for providing a new and special experience to customers. In this context, ITC Sunfeast organized a unique conference. During this, there was a special discussion on the topic of providing good nutrition. The challenges of making milk and eggs more beneficial in children’s diet were highlighted. During this time, ITC Sunfeast launched its new innovative product, Sunfeast Super Egg and Milk Biscuit with Goodness of Protein.
Renowned personalities from various fields participated in the discussion held during this period. These include Madan Mohan Maiti, President, National Egg Coordination Committee (NECC), West Bengal, Dr. Dulal Chandra Sen, Vice President, Eastern Region, IDA, Dr. Ananya Bhowmik, Clinical Nutritionist and Lifestyle Consultant, Celebrity Mom Konika Banerjee, Archana Sinha, Founder and CEO, Nourishing Schools, etc. were present.
Discussion on ways to consume milk and eggs.
The panel emphasized that both eggs and milk are very important during the growing age of children. Both are an important source of protein along with many other nutrients such as vitamin A, D, E and iron. The panel also discussed the development of new ways of consuming milk and eggs for children.
Sunfeast Super Egg & Milk Biscuit has been developed with great care by ITC’s product development team. In this special biscuit, kids get a delicious and super crunchy experience along with melt-in-the-mouth nutrition. The tagline of this biscuit “Super Combo, Super Tasty” reflects the brand’s commitment to offer ‘good for you’ products to its consumers.
Speaking about the launch of this new product, Ali Harris Shere, Group COO, Biscuits & Cakes, ITC Foods said, “Our consumer research has revealed that mothers consider eggs and milk to be the most important foods for their children; however, individually these things are not very convenient for children to eat. Especially when children are out of the house. Mothers want to provide these nutrients to their children but this combination is not found in any of the products available in the market.
The cookie contains two essential elements.
This lack of market inspired us to introduce these two essential items in the form of biscuits along with our product development team. With this new product we are trying to make it more convenient for daily use. We are the first company in India to offer the option of biscuits with egg and milk at different price points.
Sunfeast Egg and Milk Biscuits will be available in South and East India at Rs 5, Rs 10 and Rs 30.
At ITC, we have been trying to provide value-added foods to our customers keeping in mind the changing lifestyles and preferences. Under its Help India Eat Better nutrition strategy, ITC will leverage its strong presence in agriculture by developing science-based and consumer-driven products to meet their needs and help them make better choices.
For more information, please contact: Debolina Palit Debolina.palit@itc.in Nilanjan Mandal – nilanjanm@avianwe.com (9088502687)
